Report Highlights: The Czech economy is slowly recovering from the financial crisis and wine sales have picked up. Thirty California wineries will visit Prague March 19 for the Wine Institute of California’s California Dreaming Festival, organized by the FAS Prague office in the American Embassy and hosted by Charge d’Affaires Mary Thompson-Jones. The Czech Republic imported over $160 million in wine in 2009. Domestic consumption is growing raising wine imports and wine production and exports are increasing as well. About one thousand hectares of Czech wine country is yet unplanted so with current trends wine production and export can continue to grow. California and other U.S. origin wines are sold in the Czech Republic and are best positioned to make sales into specialized wine shops, hotels and restaurants. The Czech consumer is at a relatively low level of wine consumption, just 20 liters a year, equal to the United Kingdom but less that the 100 liters in France. With its popularity wine sales will grow, presently about 3 percent a year overall but faster in the expensive wine categories. Prague – a European cultural capital – is seeing growth in wine bars and other high end consumer venues pointing to a bright future.
|Wine Market Brief - Opportunities and Regulations_Prague_Czech Republic_2-19-2010.pdf||173.87 KB|