Turkey Alcoholic Beverages Sector Report 2013

Country:
Turkey

Report Highlights: Sales of alcoholic drinks have more than doubled since 2000, with 614 million liters to 1.127 billion liters in 2012. Growth has slowed over the last five years to an annual increase of about 10%. During this five-year period whiskey registered the highest increase with 170%, followed by vodka with 71%, wine with 49% and beer with 8%. This growth is supported by rising disposable income among a growing middle class. The majority of this consumption is in tourist resorts and in large cities where the concentration of young people is high and the influence of western culture is stronger. Strong conservative views on alcohol generally limit sales in many rural areas.

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