Peru - Peruvian Supermarket Expansion Boosts U.S. Export Opportunities 2014

Country:
Peru

Report Highlights: Peru’s retail food sales in calendar year (CY) 2013 reached $20 billion, $4 billion (or 20 percent) of which were in supermarket sales (up 10 percent compared to 2012). Roughly $16 billion of all purchases occur within Lima alone. The food retail market includes 224 modern food stores (154 in Lima). Strong consumer demand is forecast for imported food and agricultural products in the short- to medium-term, driven by a growing middle class. The retail food product trade benefits from the reduction or tariff elimination that resulted after implementation of the U.S.-Peru Trade Promotion Agreement. U.S. consumer-oriented food exports to Peru in 2013 are at a record $212 million, up $148 million or 232 percent compared to CY 2009 levels. U.S. exports in CY 2014 (January-September) at $167 million are already up 10 percent compared to CY 2013 levels.

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