Report Highlights: China’s E-commerce market surpassed the United States to become the world’s largest E-commerce market in 2013. China’s retail E-commerce sales exploded from $3 billion in 2006 to $300 billion in 2013. During the same period, China’s digital shoppers’ population burst from 30 million to 300 million consumers. Young consumers between the ages of 20 to 29 make up more than half of the total digital shopper population. The top three E-commerce merchandise lines are clothing and accessories, groceries, and computers and electronic appliances. There are several business models, such as Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), open platforms, and specialty online stores that include perishable products, wine and bakery goods. There are also special cross-border B2C platforms and flash sales online retailers.