2021-2022 California Wine Export Program Membership Now Available!

As the global wine market begins to recover, and markets start to re-open, international export represents a valuable sales channel that offers new sales opportunities for your business and your brand portfolio. California Wine comprises more than 95% of U.S. wine exports, and our goal is to ensure that California wine export sales continue to grow in leading markets around the world over the next ten years. We will achieve this goal by continuing to drive sales momentum in current markets, expand our programs into new markets, and bring more California wines and wineries into the Export Program.

For our Export Program members, we deliver results through our coordinated global marketing strategies that build the California wine category and drive trade and consumer demand for your wines around the world. Our trade education programs and retail & restaurant promotions are designed to support your brands in the marketplace and engage buyers in leading wine markets. This year, we will launch our new California Wine Education Program – a cutting edge wine education and certification platform for consumers and trade. We continue to expand our California Wines marketing programs and in FY 2021 – 2022 will offer a robust calendar of promotional activities in 27 countries with the addition of Australia and the United Arab Emirates. In addition, California Wine has a new look and feel in the global marketplace as we rolled out our dynamic new branding and global digital advertising campaigns.

Our goal is to support every Export Program member to achieve their export sales goals. To this end, the Export Opportunity Profile helps us understand your sales and marketing priorities so we can best assist you and that we spend our program dollars to benefit your export business. It also insures that our overseas representatives and U.S. staff understand your main markets and markets of interest. When you renew your Export Program membership, please take a few minutes to update your profile with current information.

Export Opportunity Profile: See attachment below

We have quickly adapted to our new market dynamics, and in the coming year the California Wine Export Program will offer an integrated strategy of both virtual and in-market programs designed to support your export sales efforts, including:
• Retail, on-premise, and consumer promotions in Europe, Asia, Canada and Latin America
• Robust schedule of virtual seminars and online tastings to introduce your wines to the trade
• Dynamic in-market seminars and events for local trade and importers
• Pavilions at key international wine trade shows such as Vinexpo Hong Kong, ProWein Dusseldorf and ProWine China
• California Wines trade, media and consumer tastings, both in person and online, in the leading wine export markets worldwide
• Virtual media and trade visits to California for leading buyers and importers
• Importer tours and media visits from the top export markets to member California wineries
• Mentor program for New to Market and New to Export wineries

The California Wine Export Program Global Promotional Calendar is available here and includes events planned for the program year commencing on July 1, 2021. We will continue to update this calendar throughout the year, and be sure to save the date for our new Export Member Forum on July 15, 2021 when we will share in detail our plans for the upcoming year and how you can be involved.

Calendar link: https://calendar.smartsheetapps.com/calendars/published/757f1f8a-044c-4c...

We are confident that the strength and impact of our California Wine Export Program activities will continue to build your export sales and drive increased profitability for your business, and we look forward to your continued participation in our program. To register for membership for the July 2021 – June 2022 program
year, please click the link below:

Online Registration Form link: https://form.jotform.com/201755330425145

CW_Member-Profile_2021_Final.pdf318.43 KB