Welcome to Wine Institute California Wine Export Program

Bulgaria Exporter Guide 2024

Bulgaria is a small but growing market for U.S. food and agricultural products. In 2023, total Bulgarian food and agricultural imports were valued at $7.57 billion, down 12 percent from 2022, of which 1.3 percent, or $101.3 million, were sourced from the United States. During the first eight months of 2024, total food and agricultural imports decreased by 2.4 percent compared to the same period in 2023. However, imports of U.S. food and agricultural products grew by 19.4 percent during the same period. U.S. products are increasingly popular in Bulgarian hotels, restaurants, retail outlets, and among food processors. Consumer-oriented products with strong market potential include distilled spirits, food preparations, tree nuts, groundnuts, dried fruit, wine, beef, seafood products, craft beer, bio and organic products, and innovative food processing ingredients.

Full report