Welcome to Wine Institute California Wine Export Program

New Zealand Exporter Guide 2024

New Zealand continues to be an important market for U.S. agricultural products. In 2023, New Zealand’s importsof U.S. agricultural products returned to the previous year’s value of US$ 520 million. Despite its relatively small population, the country is already a top market for several U.S. exports, including soybean meal, dairy ingredients like lactose and whey, fresh fruit such as grapes, and distiller’s dried grains. New Zealand is also a key market for consumer-oriented products, including grocery products. Overall, New Zealand continues to present opportunities for U.S. exporters.

Full Report