Welcome to Wine Institute California Wine Export Program

Export Program Annual Meeting

Sonoma – Tuesday, July 23, 2024

It’s that time of year! The annual, in-person California Wines Export Program meeting will highlight the accomplishments of the 2023-2024 program year, and preview plans for the year ahead.

Location: Lodge at Sonoma (1325 Broadway, Sonoma, CA 95476), Sonoma Ballroom

Meeting: 9:30am – 4:30pm
Reception: 4:30pm – 6:00pm

Parking: Parking available in side lot by the Broadway Building. Overflow street parking. Property map.

Wine Contribution: We welcome you to bring a bottle of any variety to share for lunch and/or a bottle for the Pinot by the Pool Reception. (Pinot in all forms!) Please drop wines with Diane at check-in.

Schedule

Export Conference 2025 Schedule
8:30 AM9:00 AMCoffee and check in
9:00 AM9:40 AMWelcome & Global OverviewHonore Comfort, Vice President, International Marketing
9:40 AM10:30 AMTrade Wars and Policy Shifts: What’s Next for Global Markets?Honore Comfort, with
Charles Jefferson, Wine Institute Vice President of Federal & Int'l Public Policy, and
Jamie Ferman, Wine Institute Senior Director, International Public Policy
10:30 AM10:45 AMBREAK
10:45 AM12:00 PMShareWine & New Program UpdatesHonore Comfort, Vice President, International Marketing
12:00 PM1:00 PMLUNCH
1:15 PM1:40 PMBreakout Session 1
Regional Overview with CA Wines International Representatives		Canada (Ballroom - Aviary)
Greater China & Southeast Asia (Ballroom - Palm)
UK/IR/IN/UAE (Redwood Rm)
Europe & Africa (Madrone Rm)
Mexico (Spoken Rm)
1:45 PM2:10 PMBreakout Session 2
Regional Overview with CA Wines International Representatives		Canada (Ballroom - Aviary)
Greater China & Southeast Asia (Ballroom - Palm)
UK/IR/IN/UAE (Redwood Rm)
Europe & Africa (Madrone Rm)
North Asia & Australasia (Spoken Rm)
2:15 PM2:40 PMBreakout Session 3
Regional Overview with CA Wines International Representatives		Canada (Ballroom - Aviary)
Mexico (Ballroom - Palm)
UK/IR/IN/UAE (Redwood Rm)
Europe & Africa (Madrone Rm)
North Asia & Australasia (Spoken Rm)
2:45 PM3:10 PMBreakout Session 4
Pre-booked 1:1 Rep Consultations &
Featured Topic Breakouts		Pre-booked 1:1 Rep Consultations (Ballroom)
GBM 2025: Making the Most of Your Time (Redwood Rm)
Exporting 101: Tips for Building Your Export Strategy (Madrone Rm)
Fund Match: How WUSATA Can Increase Your Marketing Dollars (Spoken Rm)
3:15 PM3:40 PMBreakout Session 5
Pre-booked 1:1 Rep Consultations &
Featured Topic Breakouts		Pre-booked 1:1 Rep Consultations (Ballroom)
Building Brand California: A Deep Dive Into Consumer Awareness & Purchase (Redwood Rm)
Exporting 101: Making the Most of Your Membership (Madrone Rm)
Capstone California: Making it Work For Your Brand (Spoken Rm)
3:45 PM4:10 PMBreakout Session 6
Pre-booked 1:1 Rep Consultations &
Featured Topic Breakouts		Pre-booked 1:1 Rep Consultations (Ballroom)
The Power of Your Bottlebooks Profile (Redwood Rm)
Exporting 101: Risks and Rewards of Growth Markets (Madrone Rm)
TBD (Spoken Rm)
4:15 PM4:30 PMClosing Remarks in the Ballroom
4:30 PM6:00 PMPoolside Wine Reception
6:00 PMEND

Plan your Breakout Schedule & Register for Rep COnsulTations

Plan ahead to make the most of your time during the breakouts!
Based on your export priorities, choose the “Drop-in Sessions” most relevant to your business and book “Rep Consultations” to have an opportunity to ask market-specific questions in a 10 min “speed-dating” style meeting.

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