California Wine Export Program


The California Wine Export Program is funded by the Foreign Agricultural Service of USDA and industry contributions. This program is administered by Wine Institute's International Department in San Francisco, California. Membership in this program allows access to the activities conducted in 30+ countries and other benefits listed below.

Membership Benefits

  1. Trade representation; international tastings; international trade shows; retail promotions, on-premise and consumer promotions; consolidated wine shipments to events; and other international events in Asia, Europe, Canada and Latin America.
  2. Trade and media visits to California wine regions organized and managed by Wine Institute’s International department. These visits may consist of a group of buyers, sommeliers, journalists, or a single trade or media visitor.
  3. Contact with our Wine Institute international representatives in the U.K., the Netherlands, Denmark, Poland, Russia, Sweden, Canada, Japan, China, Korea, Taiwan, Hong Kong, Southeast Asia, and Mexico.
  4. Access to our website, Included on the site are market reports, importer lists, US export statistics and other information on international wine markets and opportunities.
  5. Facilitation of contact with brokers and importers throughout the world seeking California wineries interested in exporting.
  6. Access to free webinars on exporting to international markets and international focused winemaker series.
  7. Access to new educational platform and mentorship program with experienced winery members.
  8. Counsel and information about exporting and foreign markets, upon request.

2021-2022 Program Year Export Target Countries

  • Australia
  • Belgium
  • Brazil
  • Canada
  • China
  • Colombia
  • Costa Rica
  • Denmark
  • Finland
  • Germany
  • Hong Kong
  • Ireland
  • India
  • Japan
  • Macau
  • Malaysia
  • Mexico
  • The Netherlands
  • New Zealand
  • Norway
  • Philippines
  • Poland
  • Singapore
  • South Korea
  • Sweden
  • Switzerland
  • Taiwan
  • United Arab Emirates
  • United Kingdom
  • Vietnam


Registration fees represent the California wine industry's contribution to the administration of the Market Access Program. Winery fees enable the International Department to conduct and administer the programs and your winery to receive the benefits listed above.

Introductory Fees

First-time users of the California Wine Export Program may choose to participate in a membership trial option in the winery’s initial year of participation. Wineries must become members of the California Wine Export Program after this introductory period in order to participate in future events. Please contact our San Francisco office for further details.

For questions on how this program can benefit your export goals please contact Diane Berardi at

Registration Form for the California Wine Export Program 2021-2022

Registration Form (Click here)

Membership Overview Packet (Click here)

Current Member List for the California Wine Export Program

Member List as of 5-17-22 (Click here)