Philippines - US Wines Maintain Stronghold in Philippine Market 2018


Report Highlights:
The U.S. has long been the leading supplier of wines to the Philippines and, since 2009, the Philippines has been the largest U.S. wine market in Southeast Asia in terms of volume. In 2017, U.S. wine exports to the Philippines reached 3.9 million liters (433,333 cases), and $11.6 million. FAS Manila estimates exports in 2018 will reach a record 4.3 million liters (477,778 cases), and $13 million, up 10 and 12
percent respectively. Prospects for growth are exceptionally bright despite tariffs that inflate the final price by 75 percent, distribution challenges, and intense competition due to regional free-trade agreements.

US Wines Maintain Stronghold in Philippine Market_Manila_Philippines_4-20-2018.pdf1.02 MB