Ghana - Market Overview - Wine and Other Alcoholic Beverages Report 2019


Report Highlights: Ghana’s wine imports dipped from $26.6 million in 2013, to $15.7 million in 2018, during several years of currency weakness and economic malaise. Exports of U.S. wine to Ghana are on a downward trend in the same period from $3.1 million to $0.2 million. Post expects sales to stabilize and ultimately increase as incomes continue to rise and some consumers shift away from other alcoholic beverages. Positive developments in Ghana’s hospitality and retail sectors also account for increasing sales potential at the high end of the market. This report provides an overview and analysis across all alcoholic beverages produced, consumed, and traded in Ghana. However, wine is the report’s primary focus as having the most potential for U.S. suppliers.

2019 Market Overview - Wine and Other Alcoholic Beverages_Accra_Ghana_5-24-2019.pdf400.46 KB