Colombia Exporter Guide 2021


Report Highlights:
This report outlines Colombia´s food and beverage market conditions, resulting from changes in consumer habits and preferences during the COVID-19 pandemic. In 2020, private label products and discounters performed exceptionally well, altering the landscape for retailers, food industry, and food service; Colombians spent 25 percent of their income on private label products, and 20 percent of household expenditures were at hard discounters, representing a new threat to mom-and-pop stores. In 2020, the United States exported $2.9 billion in agricultural products to Colombia, which cemented its position as Colombia’s top supplier of food and agricultural products with a 43 percent import market share.

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